Posted By rraymor on March 9, 2010

If you are working from home - you need to schedule time for your "job".    Set aside a specific time every day for your work, maybe all you need is 30 minutes or a half hour - that's time - but the routine helps.  You can work your schedule around your job, you can do it at home too.  Get your family to help - if evening is what you have to work, ask other family members to help out with the little ones for that short period of time so you can do your work.

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Posted By rraymor on March 2, 2010

I just added an article on a new page called self-publishing - a great article written by a friend - so if you are wanting to write and don't know how to get your work out there - self-publish.  Check out the Self- Publishing page and support a great cause - Laugh at Cancer also.

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Posted By rraymor on March 2, 2010

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Posted By rraymor on March 2, 2010

How is everyone today - actually seeing some sun here for a change.

Do you have a home Office???  Every week you need to check supply inventory.  Keep products on hand so you never run out.  Especially ink cartridges.  When you put in a new ink cartridge - add it to your list so the next supply run you pick up a spare.    Nothing annoys me more than being right in the middle of a print job and no ink.  So double check on that printer paper, ink, pens, business cards, etc.  Whatever you use for your office, keep it stocked.

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Posted By rraymor on February 26, 2010

Well I was going to post more the next day and something always comes up - right now I have a bad cold and just today can finally think almost straight.

My first weekly goal is to post 5 flyers weekly around your local area.

If you are going out of town, be sure you have some flyers and business cards with you at all times, in your local area or out.  If going to visit somewhere other than your local area, you never know where you will find a bulletin board where you can put up a flyer or card.  So always have some available.

You just never know where that  next lead will come from.

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Posted By rraymor on February 21, 2010

In order for any business to be successful - especially a home business - you need to have some order and scheduling going on.  If you want to only put your week-days into your business that is fine - just schedule accordingly.  Most home biz procedures can be accomplished in a relatively short period of time - but organization is the key.  Whether you use a paper planner or an online calendar - doesn't really matter - but you need somewhere to record your appointments (for both family and business) as well as tasks to be taken care of.

Here is a basic guideline that works for me - of course everyone needs to adapt to fit their own personal life, family and business.

I take a few minutes first thing to plan out my day - maybe 10-15 minutes.  Write down all of those errands that come to mind, purchases you need to make, etc.  If possible - choose one day a week to do the shopping for business and personal, saving as many run-around trips as possible.

Do you have goals?  If not - Make some - however simple they may be - this can be added to as things come to mind.  So take a look at your goal list and see where you are, what can be accomplished.

Do you have a company upline or downline?  Check in with upline for any changes, updates etc.  Then pass that info on down to downline.

Check business emails - and respond to the most urgent first and then complete all responses.  It is important to respond to all business email in a timely manner.  So check emails at least once daily.

Do you have any follow-up phone calls to make?  Do it now. 

Do you have any website updates?  New Products, price changes, specials, etc.  Try to make changes frequently so the search engines have something new to search for.

Promote the website - submit your website info to 3 classified ads, newsletters or groups daily.  As well as search engines - submit to 3 search engines daily.

Catalog requests - if you have catalogs - get these out promptly - whether in the mail or local.

Work your contact list - try to contact at least 5 new people daily whether local, on the phone, email, whatever works for you.

Do you make product for your business?  Now is the time - schedule a sufficient amount of time daily or weekly depending on your product to ensure you have product demands met.

Tomorrow I'll add in a few weekly tasks - to make your home biz succeed you need to be pro-active and busy, busy, busy - make time for your business.  It will be worth it.

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Posted By rraymor on February 19, 2010

With a Spiral Declining Economy, Who Wouldn't Want to Make More Money!!!

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So now that you have read all of this - I know you are wanting to be a part aren't you -  go to my January Archives - page two - and join my team now. 

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Posted By rraymor on February 17, 2010

You have walked out of a shop or put down the phone after purchasing something. Do you feel Excited, satisfied; fulfilled … eager to return and buy again?

Wouldn’t it be great if you could get your customers to feel that way about dealing with you?

How can you get your customers all pumped up and ready to do business with you again?

Here are some tips on how you can get a ‘Wow!” response and show how it can positively impact your bottom line.

Get promising

Promise on dates and times or opening hours. Can you provide a clear promise to your customers? Do you Under promise and over deliver? Promise delivery in 7 days, knowing you can do it in 3 days. When the goods arrived 4 days before expected, that’s a ‘Wow’ factor if ever there was one!

Be enthusiastic

Are you enthusiastic when you speak and deal with your customers? Brimming with enthusiasm? If you can’t project an image which says “I’m happy to be here”, how can you expect your customers or partners to feel different?

First impressions

Be a problem solver

Despite all businesses believing they have great customer service and product, the fact is that the majority don’t. The main reason is that when people complain, most feel that they have not been listened to and their problem has not been solved. Be a solver of problems - quickly and efficiently.

Be their friend

I love when a business owner takes their time to know me and recognize me when I next call or visit! The bond and the desire to do more business with those types of entrepreneurs, is strong for me. Do you take time to build a relationship with all your customers? Do you go out of your way to get to now their spouses, children’s names? Turn strangers into friends and friends in to customers.

VALUE FOR MONEY

In this day and age value is sometimes forgotten. Creating a ‘Wow’ moment can be as simple as giving a little bit extra, something unexpected. It doesn’t have to be of huge value, it’s genuinely the thought that counts. However, don’t restrict this idea just to price. Price on its own may not work, it has to be tied in with something else – 2 for 1, a small gift etc. You’ll again create a ‘Wow’ moment!

Call them

The real killer ‘Wow’ is calling your customer a few days after he has bought. Asking him if the product is fine, is he enjoying it. it does what he wanted it to do, is one sure way of stopping him in his tracks! If everything is great, then you have a customer for life. If there is a problem, wonderful; you have the opportunity to put it right and … have a customer for life. This is a very simple and powerful way of creating ‘Wow’.

 So that’s it. If you follow theses simple ideas, all your customers will be saying ‘Wow’ and they will be coming back time and time again. Who knows, they may even tell their friends? Take some time to review these tips and see how you can apply them in your business.

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Posted By rraymor on February 14, 2010

First Steps

1. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
2. Add a picture. ( Shel reminds us of this.) We want to see you.
3. Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
4. Point out interesting things in your space, not just about you.
5. Share links to neat things in your community. ( @wholefoods does this well).
6. Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
7. Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
8. Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
9. Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
10. Talk about non-business, too, like @astrout and @jstorerj from Mzinga.

11. Ideas About WHAT to Tweet

    1. Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
    2. Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
    3. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
    4. Ask questions. Twitter is GREAT for getting opinions.
    5. Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
    6. Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
    7. When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
    8. Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
    9. Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn).
    10. Or, if you do, try to balance it out by promoting the heck out of others, too.

    11. Some Sanity For You

        1. You don’t have to read every tweet.
        2. You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
        3. Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation ( got this from @pistachio).
        4. Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
        5. 3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
        6. If you tweet all day while your coworkers are busy, you’re going to hear about it.
        7. If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
        8. Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
        9. If someone says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it.
        10. Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.

         

         

        The Negatives People Will Throw At You

        1. Twitter takes up time.
        2. Twitter takes you away from other productive work.
        3. Without a strategy, it’s just typing.
        4. There are other ways to do this.
        5. As Frank hears often, Twitter doesn’t replace customer service (Frank is @comcastcares and is a superhero for what he’s started.)
        6. Twitter is buggy and not enterprise-ready.
        7. Twitter is just for technonerds.
        8. Twitter’s only a few million people. (only)
        9. Twitter doesn’t replace direct email marketing.
        10. Twitter opens the company up to more criticism and griping.

         

         

        Some Positives to Throw Back

        1. Twitter helps one organize great, instant meetups (tweetups).
        2. Twitter works swell as an opinion poll.
        3. Twitter can help direct people’s attention to good things.
        4. Twitter at events helps people build an instant “backchannel.”
        5. Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
        6. Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
        7. Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
        8. Twitter gives your critics a forum, but that means you can study them.
        9. Twitter helps with business development, if your prospects are online (mine are).
        10. Twitter can augment customer service. (but see above)

         

        What else would you add? How are you using Twitter for your business?

        By the way, Jeremiah Owyang has a great post on this, too.

        
        

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Posted By rraymor on February 14, 2010

Well the 29th has come and gone - Next party is scheduled for Saturday 2-20-10.  Party will begin at 4:00 p.m. EST

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